Service Design Masterclass - User Research Fundamentals
Gain in-depth insights in how to conduct user research (incl. theory, techniques, cases, frameworks, and more).
4.79 (26 reviews)
165
students
4.5 hours
content
Jul 2024
last update
$64.99
regular price
What you will learn
1. Service Design Introduction - Understand why Service Design is needed and how it helps businesses to survive and even thrive.
2. User research scope & question - Define the scope of your research and formulate highly accurate research questions.
3. Research planning - Plan and structure your research by correctly tailoring the research parameters to your scope.
4. Data collection methods - Capture data using 5 data collection methodologies such as desk research, self-ethnographic research, participant approaches, etc.
5. User research deliverables - Transform your data into actionable insights by using 7 user research deliverables (e.g. desk research, user journeys, reports)
6. Leverage deliverables - Acquire key insights into how user research deliverables can be further used in the service design process.
7. Case in point - Gain practical insights into 6 real-life user research cases.
8. Project time - Apply what you learned through a project
9. Stakeholder mgmt. plan - Avoid common failures by applying a sound stakeholder management plan (e.g. RACI, Power-interest matrix, governance plan, etc.)
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udemy ID
12/19/2023
course created date
3/2/2024
course indexed date
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