Google Analytics UA | The Complete Guide | 2021
Looking for a Google Analytics course that will show you how to do it? Superb. Found it. You're in the right place!
4.35 (143 reviews)
788
students
9.5 hours
content
Mar 2022
last update
$74.99
regular price
What you will learn
Understand why measurement is vital for your website and business
Understand the process to plan your dashboards and reports
Identify the impact that bad data has on your business & decisions
Understand the need to segment data, to find your best and worst customers
Understand how Google Analytics works from data collection, configuration, processing, and reporting perspectives
Identify how UTM tracking codes work and create your own
Understand the key terminology used in Google Analytics
Execute on a measurement plan
Understand what an account, property and view is in Google Analytics
Identify your current setup and map out the correct account structure
Understand what a typical account setup is for basic sites, companies with multiple brands, and multi-domain websites
Understand the differences between a predefined and custom filter
Identify how regex works, and how it is used in custom filters
Strategically define the filters needed for your website
Understand how to best flag issues of importance from your audit that might impact reporting
Understand the difference between the various levels of access in Google Analytics
Understand your options for data sharing, and what you gain as a result
Understand the concept, and use case for the User ID function
Understand how your Tracking Info settings can impact your reporting data
Identify the need to link Google Analytics with other Google products
Identify where you would find remarketing lists for your Google Ads & Marketing Platform campaigns
Set up Site Search and understand where that data lives and what it's for
Understand which Goals you currently have set up, if you’re missing any, and if they are working correctly
Use Content Grouping to understand your website content
Identify how ecommerce data can be used in Google Analytics
Use and set up annotations and alerts - so you always know what's going on
Understand what the Segment, Attribution models, and Custom Channel Groupings functions are used for under your Personal Tools and Assets
Create or edit marketing channels in your admin settings, and nail the planning process
Create custom channels like paid social, email signatures, or press releases
Explore how the reporting API works when assigning credit (attribution) to your marketing channels
Identify what event tracking is used for, and where the data lives in your Google Analytics reports
Identify which events you should be tracking on your website or app, and how to build them
Recognize how Google Tag Manager works with your events
Reflect on your business objectives and understand the need for Goals within your Google Analytics setup
Understand how Goals can be mapped to a customer journey, with your site in mind
Review your current goal status, and identify opportunities to improve your current setup
Create and identify new opportunities for Goals on your website
Establish how funnels are created in Google Analytics, and identify where the data sits in your account
Understand the features available in the reporting interface and how to get the most out of them
Identify how to give context to data, with date ranges, and other modifiers
Reflect on how you can use the examples for your own business analysis
Understand the difference between the core reporting API and the MCF reporting API
Recognize how long it takes customers to convert on your website
Understand how your channels and content assist in conversions
Understand the typical conversion path by specific marketing channels on your website
Recognize & Compare the different attribution models within Google
Recognize the pros, cons, and limitations of Segments in Google Analytics
Apply your knowledge in creating the system, conditional, and sequence Segments
Reflect on how to use Segments for your website and business
Understand and scope custom dimensions and metrics
Understand the concept of data import, when to use it, and how to use it
Understand the concepts and use cases for custom attribution models, and create your own
Understand how to use the Admin Audit and Measurement Plan template
Review your current Google Analytics set up and suggest improvements to your setup
Reflect on user experience techniques to display data in a more easily understood, more meaningful way
Apply your knowledge and build a basic dashboard in Google Data Studio
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Related Topics
78222
udemy ID
8/14/2013
course created date
5/29/2020
course indexed date
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